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Running an e-Commerce Business as a Woman

A business requires a dream, a road map, and endless trial and error methods for success. A solid understanding of business and market research backed by experience creates a phenomenal business strategy. E-commerce businesses provide female entrepreneurs with the flexibility to balance their work and life from anywhere. It is also much better to own a business, sell creative goods online, and earn good returns than traditional means of selling.

The most important part of a business is learning, which should never stop. Here are some tips and tricks to run a successful eCommerce business as a woman.


How to Choose the Products?

While choosing a product, consider the product you are passionate about, so you have the will to market it better than others. There is hardly a product that cannot be sold online. Take a product, set up a brand strategy, and work on it relentlessly without expecting significant returns. Business is a creative process that takes time to produce results.


Focus On the Visuals of the Product

The customer won’t find it enticing if the product photography is not up to the mark. Select a color shade that resonates well with your brand identity and stick to it. This will help your audience recognize your product and its content. They will engage more when a brand has a personal identity.

For example, if your brand has minimalistic products, you can go for light colors like beige and off-white on the website and social media pages. When the brand is more inclined towards a colorful tone, select a glam color palette accordingly.


Product Packaging Is Important!

It is crucial to stand out in the market as an e-Commerce business owner, especially from the big stores. The best way is to add a little personal touch to the packaging of the products. 

Even a simple message card or thank you note with your shop’s name and logo will do the work. It will help you stand out and be more memorable. A personal touch can also be about mentioning the customer’s name in the thank you note to feel recognized. They will be more likely to buy from you again.


Don’t Run After Advertising

Advertising is an excellent way to boost your brand, but it will be useless if you don’t have a social media growth strategy. Social media pages and responsive websites are the primary requirements for a brand today. Instagram, Pinterest, and Facebook are the best platforms for your online business because they are visually oriented. They will allow you to engage with your potential customers. In return, you will attract social proof and credibility to your brand. 

Collaborate with social media influencers, and they will help you reach out to your target audience. This is a much better way to reach people than spending dollars on paid advertising and just reaching people, not the target audience. Create a personal brand identity with Instagram posts and stories! You can engage with your followers and make them understand that you consider their worth.


Content Is the King

Content writing is essential. It is one of the most cost-effective means of bringing traffic to your website through search engine optimization. Stay focused on creating content that will draw customers in. 

Focus on the problem that your product solves and create content around it to convince the audience through blogs that your product will make their lives easier.


Final Words

Discover your passion and work on it to become a successful businesswoman. Shoplazza has several services to help you achieve all of this. A few ways they can help boost your e-commerce business are building your e-commerce store, technology-driven growth, dropshipping, and website designing.

Lead the change by focusing on your entrepreneurial journey!


(Contributed by Sunita Negi & Hermes Fang)