Often made mistakes in designing an e-commerce platform: how to avoid them?

Have you ever considered starting an e-commerce business? Or do you already manage one? When designing an e-commerce platform, people tend to make mistakes like forgetting other marketplaces or only optimizing for desktop use. These are mistakes that are easy to avoid. Solving these problems takes your website to the next level. Do you want to know how? We will help!

Forgetting other marketplaces 

Besides your own e-commerce website, do you also focus on other marketplaces? Think of Amazon, eBay or even AliExpress. By neglecting these options, you’re missing out on many opportunities. Think of online visibility and an increase in sales. So, consider investing in marketplace integration. This connects your website with other marketplaces and broadens your audience. By using a third-party platform, your ads and content are updated automatically. With the click of a button you adjust your stock throughout all platforms. Furthermore, it gives you the possibility to analyze and get insight into your customers. Adjust and grow! 

Not optimizing for mobile devices

In what way are you reading this article right now? Big chance that you are using your phone. This is also how most people find your e-commerce website. This is why you should optimize your website for mobile devices. This does not only make it easier for mobile users to use your website. It also helps you with search engine optimization. Search engines value a perfectly optimized website. They might put you at the top of their search results; a very important factor for increasing organic traffic. 

Complicate the purchasing process

Finally, you should find the line between an appealing design and an easy to manage shopping process. You can see a purchasing process as a funnel. It starts with awareness and ends with loyalty. In between, of course, you find a conversion. A complicated website results in potential customers dropping out at any stage of the funnel. Is the payment process too difficult? Then your customers might abstain from buying your products. They can even click away when your website is too messy or hard to navigate. Use analyzing tools to find out where your customers drop out and adjust that.

These are three frequently made mistakes that might hold you back from growing your business. So, team up with other marketplaces, optimize for mobile use and do not overcomplicate the purchasing process!